Launched in Jan 2013, WeiChaiShi (WCS，微差事 - Chinese word for 'Micro-Task') is the biggest crowd-tasking B2C platform in china. WCS is a mobile APP that instantly connects businesses to an on-demand mobile workforce who are incentivized to collect, capture, and report real-time data for brand clients. As of today, 3 million smart-phone registered users have completed more than 7.5 million simple tasks, acting as a go-to team to effectively connect consumers, stores, and brands.The type of tasks includes commercial inspection, data collection, research & census and experiential marketing, etc. Through this new business model, survey companies significantly improve sampling coverage and efficiency, brands are able to create followers while lowering operations and marketing cost. In 2014, WCS won the award of 'Best business Model in China' judged jointly by '21st Century Business Review' and '21st Century Business Herald'.WCS APP, it's EASY, it's FUN, and it PAYS!